Mikael Karlsson och hans medarbetare Elwira Kotowska, Kristofer Karlsson samt Feffe Kaufmann ger många tips på söktrender och vad som händer bland sökmotorerna just nu. Men jag börjar med Is.se.
senaste nyheterna på iis.se
Skolbarnen och internet 2018
Posted on Friday November 16, 2018
Den här rapporten visar att många svenska elever får undervisning i digital kompetens, såsom källkritik, skydd mot kränkningar på nätet och program- mering.
Svenskarna och internet 2018
Posted on Wednesday October 03, 2018
Så gott som alla svenskar, 98 %, har tillgång till internet hemma och nio av tio har en smartmobil. Gränsen går inte längre mellan de som använder internet och de som inte gör det alls utan mellan storanvändare och sällananvändare. Redan de som använder internet någon eller några gånger i veckan känner sig mycket mindre […]
Svenskarna och internet – Valspecial 2018
Posted on Monday June 25, 2018
Internet har blivit en allt viktigare källa att vända sig till för att hitta politiskt information. Internetstiftelsen släpper därför Valspecial 2018 som är en del av undersökningen Svenskarna och Internet.
10 år med Bredbandskollen – surfhastighet 2008-2017
Posted on Friday May 04, 2018
Sedan lanseringen 2008 har mer än 170 miljoner mätningar gjorts med Bredbandskollen via webben. Den här rapporten är en sammanställning av utvecklingen under Bredbandskollens tio år.
PTS mobiltäcknings- och bredbandskartläggning 2017
Posted on Thursday April 05, 2018
Post- och Telestyrelsen (PTS) har i uppdrag att följa tillgången till bredband och mobiltäckning i alla delar av landet. Den här rapporten redovisar tillgången till och utbyggnaden av fast och mobil bredbandsinfrastruktur per den 1 oktober 2017.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Posted on Wednesday January 23, 2019
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Get started with marketing automation–learn the terms you need to know
Posted on Wednesday January 23, 2019
Your cheat sheet to demystifying marketing automation.
Please visit Search Engine Land for the full article.
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
Posted on Wednesday January 23, 2019
The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.
Please visit Search Engine Land for the full article.
Don’t give up on Google Posts
Posted on Wednesday January 23, 2019
Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search.
Please visit Search Engine Land for the full article.
The Most Critical Google Ads (AdWords) Trends of 2019
Posted on Wednesday January 23, 2019
The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019.
Please visit Search Engine Land for the full article.
A Strategy for Creating Content that Ranks by @martinibuster
Posted on Thursday January 24, 2019
A way of thinking about relevance that can put a new perspective on creating content that ranks.
The post A Strategy for Creating Content that Ranks by @martinibuster appeared first on Search Engine Journal.
Google’s John Mueller on Why Old Pages Outrank Fresher Content by @martinibuster
Posted on Thursday January 24, 2019
A web publisher asked why an old outdated site is outranking a newer “fresher” site. The common SEO answer is because the old page has accumulated trust and that age plays a role. Google’s John Mueller’s explanation contradicted that common theory. The reason why some old sites continue to rank turns out to be more nuanced than the simple age and trust answer. Theory of Why an Old Site Continues to Rank The web developer shared his ideas about why he thinks the site still ranks with outdated content, content that in his opinion is thin, all on HTTP. “So […]
The post Google’s John Mueller on Why Old Pages Outrank Fresher Content by @martinibuster appeared first on Search Engine Journal.
10 New Local Search Features You Should Be Using by @brodieseo
Posted on Thursday January 24, 2019
Here are the top 10 local search features that you should take advantage of this year,
The post 10 New Local Search Features You Should Be Using by @brodieseo appeared first on Search Engine Journal.
Google Expands Access to 15-Second Non-Skippable Video Ads by @MattGSouthern
Posted on Wednesday January 23, 2019
Google is giving all advertisers the ability to run 15-second non-skippable video ads.
The post Google Expands Access to 15-Second Non-Skippable Video Ads by @MattGSouthern appeared first on Search Engine Journal.
LinkedIn Lets Advertisers Target Users by Interest by @MattGSouthern
Posted on Wednesday January 23, 2019
LinkedIn ads can now be targeted to other users based on their professional interests.
The post LinkedIn Lets Advertisers Target Users by Interest by @MattGSouthern appeared first on Search Engine Journal.
